Nom Wah Tea Parlor teamed up Adam Lucas (aka Hanksy) for a two-day pop-up in Chinatown called Neighborhood. Adam designed a capsule collection that includes Nom Wah branded clothing, totes, and enamel pins. He also painted large scale works on paper inspired by specific blocks in Chinatown. For the promotion of Neighborhood, I worked with Adam to direct a photo shoot of the collection. He wanted the photos to feel candid and have them capture the spirit of Nom Wah. I brought on Kareem Black to shoot. We’ve collaborated on many shoots like this before so I thought he’d be a perfect fit. All of the models were friends or fans of Nom Wah or Adam and some were local business owners. Everyone brought their own personal style and personality to the project. We were lucky to have such great access to the restaurant during a busy Sunday dinner. Below are a few from the shoot.
Neighbors opens on May 22, 7pm at 168 Bowery.
The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its 97th year, these Awards celebrate the very best in advertising, design, illustration, photography, packaging, motion and digital media, all with a focus on craftsmanship and innovation. It was a tremendous honor to sit on the photo jury with so many talented people reviewing a range of stellar work. Additionally, I was happy to present all of the Photography awards on behalf of the photo jury before a packed house at Industria as part of The One Club for Creativity annual Creative Week. The photo jury awarded 1 Gold, 3 Silver, 5 Bronze, 25 Merit in total.
Below are the awards I presented at the show. Full list of winners can be found HERE.
ADC Gold Cube winner in Photography and a winner Best of Discipline: Lauren Greenfield, Venice, CA, USA “Generation Wealth” for Evergreen Pictures in Photography, Book-Series
ADC Silver Cube winner in Photography for a Magazine/Newspaper Spread: The New York Times Magazine for “Horror Show”
ADC Silver Cube winner in Photography for a Magazine/Newspaper Spread: The New York Times Magazine for “The Voyages Issue” This issue also won a Bronze Cube for Magazine/Newspaper Cover
ADC Bronze Cube winner in Commercial Product Photography Series and for Brand And Communication Design Traditional Posters: Knot Tokyo For “Yamaha Speaker VXS, VXL, and VXC” created for the Yamaha Corporation
ADC Bronze Cube winner in the Wildcard Category: Viceland For “Things”. This also won a Bronze Cube for social media Instagram campaign
ADC Bronze Cube winner in Photography for a Magazine/Newspaper Spread: Dentsu, Amana and Taki Corporation for “Sumo Girls” created for Hokkoku Shimbun
Greatest Royal Rumble, featuring the first-ever 50-man Royal Rumble Match and the first-ever live streaming WWE network special from Jeddah, Saudi Arabia was a huge success. 60,000 excited fans cheered on John Cena, Undertaker and all their heroes at the King Abdullah Stadium. Three of the WWE photographers documented the entire behind the scenes experience for my photo gallery. Covering behind the scenes of any major event is not only an awesome look at more than just the show, but it’s important to document these historic WWE events. In another landmark moment for Saudi Arabia, women and children were free to attend and enjoy the show. It’s the first step in a push to change the perception of the kingdom worldwide. It was unprecedented, and it was memorable.
The photographers captured great behind the scenes moments and beautifully captured the energy of those in attendance.
See gallery HERE.
Photography by Rich Freeda, Craig Ambrosio, and Mike Marques
Coordinating production by Christine Reilly
Ever year at WrestleMania, I hire one of the regular staff photographers to cover all of the behind the scenes content for us. It’s packed weekend of shows so working with one photographer already scheduled to be there for the week is the most efficient way to work. I noticed over the past year that Heather McLaughlin was really great at reportage. It was not an assignment she was given much from the Creative Services Photo Department, but it was obvious to me that she was good at it. So this year, I requested her to shoot for us. You could see in her photos how much people enjoyed having their photo taken by her and that she was having fun. I couldn’t be happier with the BTS moments she captured for the Digital Media Team at Hall of Fame, NXT Takeover and WrestleMania 34. We were lucky to have a second photographer shooting for the entire company at WM34 as well. That gallery was a mix of Heather and Craig Ambosio’s work. From all of the content captured, we ran an exclusive BTS gallery from each of these shows as well as a Best of WrestleMania Week BTS with unseen photos to close out the week and we posted photos and an Instagram Story on our official IG account.
Below are some of my favorite photos from these galleries.
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During WrestleMania Week our WWE Digital & Social Content Team collectively had incredible successes. We delivered a lot of new and original content in support of all the events and shows throughout WrestleMania Week. Here are some standout achievements:
640 million video views across digital & social (best WrestleMania Week ever for WWE)
13.1 million hours of consumption on digital & social (also the best WrestleMania Week ever for WWE)
WWE’s most viewed day ever on YouTube
WWE’s YouTube channel hit 25 million subscribers
Two Superstar holograms in AR (a first for WWE)
WWE’s first, second and third most viewed days ever for Instagram Stories
Localized content for our fans in German, Arabic, Spanish, Mandarin, and Hindi
A season finale for Mixed Match Challenge (a first for professional sports and WWE)
More live WWE Now content than ever before
On March 24th, AJ Styles and Shinsuke Nakamura sat down with us in Trenton, NJ to talk about their long-awaited clash at WrestleMania. Andrew Boyle shot original photos backstage and ringside during the show. AJ and Shinsuke dedicated time to write and draw some personal messages on several photos in this story. With all this content in hand, Andrew create collages for the limited edition zine of the story of this Dream Match.
I’ve always wanted to create an artistic project for WrestleMania. The AJ Styles and Shinsuke Nakamura story really lended itself to the opportunity. This match is not only their dream come true, but it’s been highly anticipated by their fans. I wanted to make something special to commemorate it. Their dream match, my dream project.
In 2007/2008, I made a zine called nicershit (anagram for Christine). I recently saw Andrew making zine for his projects and it made me want to dive back into it. It was a big team effort to put this together quickly and get it printed. The gallery version was published on WWE.com, original collages were created for Instagram, and the 24 page limited edition of 100 hand-numbered zines were randomly handed out to fans at Axxess during WrestleMania week in New Orleans and we held a contest on Reddit.
Below are some of my favorite pages.
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Collage and Original Photography, Andrew Boyle
Photo Direction and Creative Production, Christine Reilly
Digital Content Production and Interviews, Anthony Benigno
Editorial Director, Ryan Murphy
Copy Editing, Jon Chik
Lighting, James Schieber
Digital Technician, Charley Parden
Art and Design Consultant, Joelle Brito
Behind the Scenes shoots are my favorite. They are challenging, stressful and fun, and they force me to let go. My first BTS story for WWE was for the magazine in 2008 (pre-Instagram and Snapchat!). It was a whole different game then. No one was allowed to take photos backstage at all. We got permission and then went to various shows capturing the BTS experience. Years later, I’d be capturing BTS for WWE Digital & Social Content regularly. I am always with the photographer directly to help them capture the right moments, be at the right place at the right time, and to push them to explore. Sometimes you get one shot to capture a moment. Sometimes you’re running ahead to shoot what is happening next. And sometimes, it’s a beautiful chaos of moments happening around you that you get to choose from. Andrew Boyle captured some great moments on his first BTS at MSG. See the entire gallery HERE.
It was a historic night in The City of Brotherly Love, as Philadelphia played host to the first-ever Women’s Royal Rumble Match. In a 30-Superstar battle, women from WWE’s past and present collided with a title opportunity at WrestleMania hanging in the balance. Earlier that morning, all 30 women showed up excited and eager to be photographed by Kareem Black for our Women’s History month gallery and social campaign. Their enthusiasm, respect for each other, and dedication to this shoot, their match and every moment surrounding this day was beyond impressive. The evolution of the women’s division has been one of the most exciting movements in WWE history.
For this campaign, we rolled out one photo a day for the month of March on Instagram and published a gallery on WWE.com on International Women’s Day. I also printed a selection of photos with Catchlight Digital for the 1st floor display I curate at WWE headquarters. See the full gallery HERE.
Photography by Kareem Black
Digital Tech, Robert Cass
Lighting, Krystallyne Gonzalez
Production and Photo Direction by Christine Reilly
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At the historic 2018 Royal Rumble in Phildalephia, Shinsuke Nakamura won the Men’s Royal Rumble, Asuka won the first-ever Women’s Royal Rumble and Ronda Rousey debuted! Kareem Black and I were there all night capturing behind the scenes of the Superstars for a WWE.com gallery and an Instagram Story. Below are some of my favorites. See the entire gallery HERE.
Current WWE Superstars stepped into the boots of our favorite Attitude Era Superstars for a photo shoot celebrating RAW’s historic 25th Anniversary. We researched some of the best and funniest moments from this era that we wanted to recreate in studio. Collaborating with photographer, Jason Goodrich and Prop Stylist, Mark Vale, we set out to recreate these moments in a studio set up backstage. Mark and I sourced all of the props and wardrobe inspired by these classic photos. We aimed to do as much in-camera and practical work as possible with some elements from the original photo added in post. Everyone had so much fun working on this and the Superstars nailed their roles. I also worked closely on ideation for the Instagram story. We overlapped the video and audio from the original TV moments with our BTS coverage and Superstar reenactments.
Below are a few of my favorites. See the entire gallery including BTS photos HERE.
Update: This gallery had a record 4.8 million views in the first 24hrs.
This made my day..
This “recreation” is causing me pain!!! OMG!!! LMAO!!! Who knows, if this moment never happened, maybe I wouldn’t have married @TripleH?! #RAW25 @XavierWoodsPhD @WWEBigE @TrueKofi https://t.co/9i1SFOKhXG
— Stephanie McMahon (@StephMcMahon) January 18, 2018
— 🍩Austin Creed🍩 (@XavierWoodsPhD) January 18, 2018