February 26, 2017 Off

All-Star Madden Challenge

By reillypictures in Uncategorized, wwe

WWE’s YouTube channel, UpUpDownDown focuses on the world of video gaming. UUDD is hosted by WWE Superstar and avid gamer, Austin Creed (aka WWE Superstar Xavier Woods) who plays games of all kinds with WWE Superstars, friends and special guests. WWE has a powerful presence on YouTube, having served 12+ billion video views in the last year and boasting more than 6.4 million subscribers, making it the No. 1 Sports channel on the platform ahead of the NBA, MLB, NFL, NHL, ESPN and NASCAR. UUDD is nearing 1 million subscribers.

I worked closely with our VP of Digital Development on producing the photography that would be used throughout the entire UpUpDownDown All-Star Madden Challenge; YouTube, Instagram Stories, Twitter and Facebook. Scott Miller covered behind the scenes and set up lighting to shoot portraits, all in the same room that the coverage of the gaming was happening. Professional football players, Kansas City Chiefs’ Travis Kelce, Tampa Bay Buccaneers’ Gerald McCoy, Los Angeles Chargers’ Melvin Gordon, Carolina Panthers’ Greg Olsen, and Tennessee Titans’ DeMarco Murray took on our very own Seth Rollins on the digital gridiron.

First up, Kansas City’s Travis Kelce takes the field..
This is the art for YouTube and Instagram as well as a BTS image used in web and social galleries.

Next up, defensive tackle for Tampa Bay, Gerald McCoy..

And from there Los Angeles’ running back Melvin Gordon, Carolina’s Greg Olsen and Tennessee’s Demarco Murray all competed in the UpUpDownDown All-Star Madden Challenge!

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February 14, 2017 Off

Happy Valentine’s Day!

By reillypictures in wwe

In early January, I traveled to Memphis with photographer James Weber and wardrobe stylist, Sofia Karvela for the Valentine’s Day gallery shoot at Annesdale Mansion. We photographed Nikki Bella, Naomi, Alexa Bliss and Maryse throughout the house for half the day before they went to the arena for TV. It was a beautiful shoot and location manager, Valerie Bledsoe ensured it was a wonderful experience. We shot for a photo gallery for WWE.com, behind the scenes for YouTube as well as a segment for the The Bella Twins YouTube Channel.

Photography by James Weber
Production and Photo Direction by Christine Reilly
Wardrobe Styling by Sofia Karvela for The Wall Group
Hair and Makeup by Leslie Homan
Videography by Joey Maloney

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February 14, 2017 Off

Valentine’s Day Social Campaign

By reillypictures in wwe

Who will be crowned WWE’s Favorite Couple this Valentine’s Day? Our Social Media campaign focused on having the fans vote for couples in a tournament. Designer Joelle Brito and I collaborated on art directing the campaign so it felt romantic and cute to really stand out from our standard imagery and graphics. We set a style and from there refined it as needed for each aspect of the campaign; Facebook 360, Facebook Polls, and Instagram Story. We need to constantly keep our work fresh to appeal to the 700+ milion social media followers across all platforms.
For the design, we developed a cut paper look with fine details. For the photography, we used each couple’s Instagram images to showcase them in a more personal way. All of the elements would work nicely across all applications and allow for variations. We kicked off the campaign with a Facebook 360 graphic introducing all the match ups with a bit of information about each couple. Explore it HERE.

For the Facebook Polls, we created designs for the match ups and added a VOTE pennant element to drive the concept. The voting rolled out in rounds starting with 8 couples, then 4 advanced to the quarter finals, and then 2 to the semifinals.

After voting commenced, an Instagram Story went live to recap the entire bracket and the voting leading up to the winner. We designed frames for the intro and all of the rounds and match ups. We also developed templates for the video team to populate with original video clips and gifs. It ended with an original video of the winner thanking the fans for their votes.

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February 3, 2017 Off

Behind the Scenes at Royal Rumble

By reillypictures in wwe

Kareem Black and I traveled to San Antonio to cover this year’s Royal Rumble at the Alamodome. It turned out to be a record breaking weekend for WWE with 52,000 in attendance and a 22% increase in views on WWE Network. This behind the scenes coverage tells the story of John Cena’s triumph after earning his 16th World Championship win along with documenting the powerful forces, Brock Lesnar and Goldberg as they prepared for their bout in the Royal Rumble match. Below are some of my favorite images featured in the gallery.
The gallery hit 1.6 million views on day 1 and continued to perform strong over several days. The Instagram posts all exceeded 100K+ and 200+ likes each. View the entire gallery HERE.
If looks could kill.. Paul Heyman and his client Brock Lesnar head to the ring.
Goldberg warms up prior to his entrance into the Royal Rumble match.
Ric Flair congratulates John Cena on tying his 16x World Championship record.
Everyone gathers to congratulate John Cena.
Before every big match, Natalya talks to her closest confidante, TJ, for strength and support.
A rare look at Roman Reigns out of his ring gear.
Nikki Bella moments before her six-woman tag match.
As Neville prepares for his title match, Booker T cruises the vast Alamodome on his hoverboard.
Randy Orton backstage recounting the Royal Rumble match and his win.
Chris Jericho was suspended in a shark cage!
Braun Strowman ran in through the crowd to interfere.
Charlotte Flair has a humble moment before her title match against Bayley.
Luke Gallows & Karl Anderson defeated Cesaro & Sheamus to win the Raw Tag Team Championship.
Cesaro and Sheamus are crushed by their loss.
Brock Lesnar shows off his strength.

#BrockLesnar was determined to bring a world of pain to the 2017 #RoyalRumble Match!

A photo posted by WWE (@wwe) on

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January 12, 2017 Off

Unseen on TV

By reillypictures in wwe

On December 28th, Kareem Black and I returned to the Barclays Center to cover a WWE event. This time, however, it was a non-televised show. WWE is the largest traveling show in the world. There is no off season. In addition to the live shows each week there are many non-televised events. This was my first time covering a non-televised show and it was an awesome experience. Void of the pressure of a live show, a packed backstage and limited access to the show itself, this was an opportunity to have free rein. The same pool of photographers capture the televised shows each week, but these shows have no coverage. Kareem had never shot ringside before and that is exactly why I wanted him to. He put two assistants with strobes in the audience and directed them throughout the matches to get the lighting he needed. We wanted it to look raw and real, not the polished look that may as well be TV stills. His access to ringside was not limited by a TV crew so he was able to get an all-access peek at the matches. The fans also had greater access to the Superstars as they spent a lot of time interacting with them as they were not limited by air time. We covered both the behind the scenes of the day and ringside for a robust look at our non-televised events.
The gallery hit 1+ million views on day 1. Here are some of my favorites. View the entire gallery HERE.
Sami Zayn peeking at the show from backstage.
Chris Jericho puts Seth Rollins in the Walls of Jericho.
The legit boss, Sasha Banks shows her love for Brooklyn.
Roman Reigns on his way to the stage.
Kevin Owens was taunting the audience and Roman Reigns throughout the match.
This fan is awesome in her Roman Reigns cosplay!
Dana Brooke makes her entrance and her opponents stand ready.
Charlotte Flair warms up before her tag match.
He was happy we were photographing his custom made jacket that he spent ‘a ton of money’ on.
Goldust gives Kalisto some words of encouragement prior to their match.
Seth Rollins is determined to not lose.
Enzo’s entire family came out to support him at their local venue.


November 15, 2016 Off

Awesome; I Fuckin’ Shot That!

By reillypictures in personal work

For the 30th Anniversary of Licensed to Ill, The Metrograph Theater is running the Beastie Boys’ film, Awesome; I Fuckin’ Shot That! for one night. The film is a live concert performance shot by 50 selected audience members at a 2004 Beastie Boys concert at Madison Square Garden. Six of those filming were experienced principle camera operators. I was one of the lucky six! Adam Yauch’s vision to have fan created content was innovative. With everyone rolling the entire time, the concert was entirely edited from all of these cameras.
The film first screened on January 6, 2006 to the fans that shot the footage and that same month it was shown at the Sundance Film Festival. During a promotional performance on the Late Show with David Letterman, members of the audience were given camcorders to film the televised performance in a similar fashion to that of the film.
Original Trailer:

Intro to film:

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November 4, 2016 Off

WWE named Best Digital Consumer Brand

By reillypictures in wwe

WWE was named the winner of three awards at the fourth annual Cynopsis Model D Awards: Best Live-Streaming Platform or YouTube Original Channel, Most Fan Engaged YouTube Channel and Best Digital Consumer Brand.

Cynopsis writes of WWE: “The WWE Digital and Social media team of editors, producers, designers and photographers are creating content for WWE’s website and app, YouTube channel, and 250-plus social media channels for WWE and its Superstars on a daily basis. In the world of WWE, the show isn’t over once the final bell rings. With over 1.5 million subscribers worldwide, WWE’s streaming video network keeps the entertainment going with access to more than 6,000 hours of content for their passionate and dedicated audience. Add this to hundreds of millions of followers across social media platforms and you have one of the hottest commodities in global entertainment.”

The Cynopsis Model D Awards recognizes the best in Online Video Content and Advertising.

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October 31, 2016 Off

The Dark Carnival

By reillypictures in wwe

Step right up and see the most beautiful and beguiling women on earth in their dark carnival photo shoot.
For the annual WWE Halloween photo shoot, we did a carnival theme. We photographed seven of the female Superstars while the shows were in Denver. In addition to the photo and video shoot, we streamed on Facebook Live and captured behind the scenes stills and videos for an Instagram Story.

Photography by Marla Rutherford
Production and Photo Direction by Christine Reilly
Set Design by Mark DalPra
Wardrobe Styling by Sofia Karvela for The Wall Group
Hair and Makeup By WWE Makeup Team

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October 14, 2016 Off

Surplus Candy VR

By reillypictures in street art

Last October, Hanksy invited 70+ artists to paint the interior of an abandoned mansion in Downtown LA over the course of 5 days. On the one night only show just under 3,000 people walked through in few hours. The next day Hanksy painted everything over. The desire to extend the show and share the experience inspired the idea to capture every room in 360. Hanksy and artist, ME captured each room. The experience is a “choose your own adventure” art show that allows users to go from room to room and see artwork that only existed for a very small window of time.
I was lucky to be there for some of the painting days and for the show night in LA. I have witnessed this project come together over the year and even was fortunate to assist in the set up of the NY VR show. Below are some images I captured on the opening.
To experience Surplus Candy on your desktop or mobile go to surpluscandy.com. If you have goggles, simply click on the goggle icon.

Photography by Christine Reilly
Customized goggles for purchase.
The 360 camera that captured it all.
JCorp with her piece from the LA show.
Security was pretty tight.
Andrew Nunes from VICE. Read his piece HERE.
The line to try the VR goggles.
Lost in VR.
Keeping the Samsung’s charged.
And it has PBR.
Sah D’Simone and Clayton Woodley
The eyes make it.
Cyrus the Vyrus with the Kaplan Twins
Imamaker’s custom painted jacket rocks.
Detail of timeline collage wall.
Crowed. All night.
Pen Ultimate
Free swag
The core crew who made both shows happen.
Lucky shot.
When the trash is full, the party is over.

Dega Films documentary of the project.

A Tale of Two Mansions from DEGA films on Vimeo.

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October 4, 2016 Off

More Than Pink

By reillypictures in wwe

WWE often leverages its brand and platforms to help address social issues worldwide, including diversity and inclusion, education, military support and providing hope to those in need. Teaming up for the fifth consecutive year, Susan G. Komen and the WWE are working together to raise awareness to help fight breast cancer. This year, I worked closely with the WWE Community Team to come up with visuals for the #MoreThanPink campaign.

WWE Community Team was looking for fresh ideas for social media. We have 10 million followers on our Instagram that we could reach with our idea. WWE & Komen were having receptions with survivors at two events. They wanted to have a photo shoot happening that would be fun for everyone and that they could use throughout October. The campaign is #MoreThanPink. Most of Komen’s imagery is black and white and quite serious. I pitched the idea of doing something that felt celebratory for the survivors. Light, pretty and happy. Komen loved it and it was approved.
Designer, Joelle Brito worked on the template with the hashtag and logos prior to the shoot. Zach Cordner photographed survivors, Superstars and celebrities together on a pink backdrop. The soft, light #MoreThanPink content stands out amongst our other imagery on Instagram, yet still appeals to our fan base because they get to see Superstars being candid.

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