With the launch of the WWE APP also comes the in-app access to the second screen companion, ACTIVE for both RAW and SMACKDOWN. WWE ACTIVE features exclusive graphics, photos and videos that appear in real time with the shows. I have been managing the tone of the photography for ACTIVE. The Backstage Peek is visually unique experience with a style of imagery that exists nowhere else in WWE. From the access we are given to the intimate photography, the visual dynamic of the second screen experience is distinctive to the APP. Here are some of my favorites so far since the launch in August.
On October 1, 2012, the OMMA Awards celebrated the year’s most innovative and brilliant online advertising creative, campaigns and Web sites across 65 categories within three disciplines. The redesign of WWE.com was honored with an award in Web Site Excellence: Entertainment: TV.
This summer, shop.WWE.com was redesigned to be visually similar to the current WWE.com design. Bringing a higher standard for photography and design, Dave Hilton and I developed a clean and engaging e-commerce experience. The site features Superstars wearing their merchandise and better quality product photography to truly highlight products.