It’s been a WWE tradition for the Bella Twins to rep their favorite Super Bowl teams for a showdown during the big game.

My role is to work with the photo, design, content and social teams to create a workflow plan and a strategy to best leverage our assets. I first worked with the Social Media team to produce the Bella Bowl VI photo shoot to cover their needs throughout the game as well as a gallery for the website. Pats Nation Nikki Bella and 12th Man Brie Bella donned their customized NFL jerseys by costume designer, Terry Anderson. We shot the Bellas cheering on their teams as well as with blank signs that we could add scores to throughout the game using a template created by the Design Team. I selected a series of images for Social to use to optimize our social engagement using the hashtag #BellaBowl. Additionally, we held a game day giveaway contest on Twitter. Once again, the Bella Bowl hit stellar numbers. Below are some of the images from the project.

Instagram

Twitter

Web Gallery Selects
Full gallery HERE.

Photography by John Giamundo
Costume Design by Terry Anderson
Production and Photo Direction by Christine Reilly
Social Media Management by Corey Clayton