I’ve taken lead on creating compelling original content for the Social Mean Team. While Social is responsible for their own daily content across all platforms, I’ve formed a Design and Photo team dedicated to providing them with a variety of creative content for Instagram exclusively.
I worked with the Creative Director to establish the visual identity for the first quiz animations. Those hit between 220-420K+ views becoming our most viewed content on Instagram. Building on the initial success of the Pop Quiz and Spot the Difference animations, we created other animations inspired by the weekly original galleries I am producing for WWE.com. Those were equally successful. I am currently building a database of both static and animated evergreen content that Social can use as needed. In addition, we will continue to make one off original creative content on a rolling basis.