2017 proved to be another record-breaking year for WWE, from generating record revenue and profitability, to our most-watched WrestleMania in history with nearly 2 million households around the world, launching WWE Network in China with PP Sports, creating localized content in India, Middle East and Mexico, and holding the first-ever women’s tournament, Mae Young Classic, on WWE Network. I’m proud of how our Digital & Social Media team continues to grow and evolve it’s aesthetic. The Social Media Producers have grown greatly in their ability to shoot and the design and photo teams have hit their stride with meeting the increasing demands for original content.
2017 Digital & Social Media Highlights:
WWE surpassed 825 million social media followers across all platforms with 1+ billion social media engagements.
WWE’s YouTube channel is the #1 sports channel and is the 2nd most viewed channel in the world with 17+ billion lifetime video views.
Both WWE’s YouTube gaming channel, UpUpDownDown and The Bella Twins channel surpassed 1 million subscribers.
WWE’s GIPHY channel reached 1 billion views in just 5 months.