WWE’s YouTube channel, UpUpDownDown focuses on the world of video gaming. UUDD is hosted by WWE Superstar and avid gamer, Austin Creed (aka WWE Superstar Xavier Woods) who plays games of all kinds with WWE Superstars, friends and special guests. WWE has a powerful presence on YouTube, having served 12+ billion video views in the last year and boasting more than 6.4 million subscribers, making it the No. 1 Sports channel on the platform ahead of the NBA, MLB, NFL, NHL, ESPN and NASCAR. UUDD is nearing 1 million subscribers.
I worked closely with our VP of Digital Development on producing the photography that would be used throughout the entire UpUpDownDown All-Star Madden Challenge; YouTube, Instagram Stories, Twitter and Facebook. Scott Miller covered behind the scenes and set up lighting to shoot portraits, all in the same room that the coverage of the gaming was happening. Professional football players, Kansas City Chiefs’ Travis Kelce, Tampa Bay Buccaneers’ Gerald McCoy, Los Angeles Chargers’ Melvin Gordon, Carolina Panthers’ Greg Olsen, and Tennessee Titans’ DeMarco Murray took on our very own Seth Rollins on the digital gridiron.