Facebook and WWE today announced a new, original in-ring series, Mixed Match Challenge, that will stream live in the US exclusively on Facebook Watch beginning January 16th. Art Director, Joelle Brito and I worked on the creative direction of the WWE Digital Media promotional campaign. We created original assets for press that were aligned with the corporate key art. We also set the style for the assets that will roll out over the course of the series.

Highlights from the Variety article:

Each 20-minute live episode of “Mixed Match Challenge” will be produced in a way that’s optimized for mobile viewing and social interaction. Fans will have the opportunity to vote on Facebook for the final competitor from the Raw roster, as well as which tag-team member of The New Day will be added to the SmackDown Live team.

Storylines for “Mixed Match Challenge” will continue between episodes across WWE’s Facebook pages with short-form video and other content. WWE will also promote the series across its digital and social footprint.

On Facebook, WWE has nearly 500 million likes cumulatively across all pages (WWE’s main Facebook page has about 38 million followers), and star John Cena is the most-followed active U.S. athlete on Facebook with more than 45 million likes.

Read Variety article in full HERE.