Nom Wah Tea Parlor teamed up Adam Lucas (aka Hanksy) for a two-day pop-up in Chinatown called Neighborhood. Adam designed a capsule collection that includes Nom Wah branded clothing, totes, and enamel pins. He also painted large scale works on paper inspired by specific blocks in Chinatown. For the promotion of Neighborhood, I worked with Adam to direct a photo shoot of the collection. He wanted the photos to feel candid and have them capture the spirit of Nom Wah. I brought on Kareem Black to shoot. We’ve collaborated on many shoots like this before so I thought he’d be a perfect fit. All of the models were friends or fans of Nom Wah or Adam and some were local business owners. Everyone brought their own personal style and personality to the project. We were lucky to have such great access to the restaurant during a busy Sunday dinner. Below are a few from the shoot.
Neighbors opens on May 22, 7pm at 168 Bowery.
On March 24th, AJ Styles and Shinsuke Nakamura sat down with us in Trenton, NJ to talk about their long-awaited clash at WrestleMania. Andrew Boyle shot original photos backstage and ringside during the show. AJ and Shinsuke dedicated time to write and draw some personal messages on several photos in this story. With all this content in hand, Andrew create collages for the limited edition zine of the story of this Dream Match.
I’ve always wanted to create an artistic project for WrestleMania. The AJ Styles and Shinsuke Nakamura story was the perfect opportunity to tell a story in a different way. This match is not only their dream come true, but it’s been highly anticipated by their fans. I wanted to make a special activation to commemorate it. Their dream match, my dream project.
In 2007/2008, I made a zine called nicershit (anagram for Christine). I recently saw Andrew making zine for his projects and it made me want to dive back into it. It was a big team effort to put this together quickly and get it printed. The gallery version was published on WWE.com, original collages were created for Instagram, and the 24 page limited edition of 100 hand-numbered zines were randomly handed out to fans at Axxess during WrestleMania week in New Orleans and we held a contest on Reddit.
Below are some of my favorite pages.
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Collage and Original Photography, Andrew Boyle
Photo Direction and Creative Production, Christine Reilly
Digital Content Production and Interviews, Anthony Benigno
Editorial Director, Ryan Murphy
Copy Editing, Jon Chik
Lighting, James Schieber
Digital Technician, Charley Parden
Art and Design Consultant, Joelle Brito
Excited to share that I’m an ADC Jury Member for The One Club for Creativity in the prestigious ADC 97th Annual Awards!
Entries into the ADC 97th Annual Awards will be judged by juries comprised of talented and inspiring creative leaders from around the world. Representing the very best in advertising, design, illustration, photography, motion, animation, interactive and other creative disciplines, these top industry talents will be responsible for upholding the standard of ADC’s ongoing commitment to award work that meets the highest standards of craft, design and innovation.
There’s still time to enter at adcawards.org. Deadline is 1/31.
2017 proved to be another record-breaking year for WWE, from generating record revenue and profitability, to our most-watched WrestleMania in history with nearly 2 million households around the world, launching WWE Network in China with PP Sports, creating localized content in India, Middle East and Mexico, and holding the first-ever women’s tournament, Mae Young Classic, on WWE Network. I’m proud of how our Digital & Social Media team continues to grow and evolve it’s aesthetic. The Social Media Producers have grown greatly in their ability to shoot and the design and photo teams have hit their stride with meeting the increasing demands for original content.
2017 Digital & Social Media Highlights:
WWE surpassed 825 million social media followers across all platforms with 1+ billion social media engagements.
WWE’s YouTube channel is the #1 sports channel and is the 2nd most viewed channel in the world with 17+ billion lifetime video views.
Both WWE’s YouTube gaming channel, UpUpDownDown and The Bella Twins channel surpassed 1 million subscribers.
WWE’s GIPHY channel reached 1 billion views in just 5 months.
Some Grow Up, Others Grow Down was the inaugural exhibit of Adam Lucas aka Hanksy. Adam took over an unfinished storefront at the corner of Canal and Bowery to put on an exhibit of his latest evolution of his work. In addition to shooting stills of all the pieces, I also shot the opening night for him.
Photography by Brian Luna for High Snobiety
Every night after work all last week, I assisted artist, Hanksy as part of his core 4-person crew with his latest project, Market Surplus. This is the 4th show over the past 2 years that I worked on including Best of the Worst, Surplus Candy LA and Surplus Candy LA VR. Market Surplus was a one-weekend exhibition featuring murals by 10 renowned street artists, including Faust, PixelPancho, Elle, and L’amour Supreme in the now abandoned Essex Street Market. Every piece was an overt or subtle nod to the Lower East Side.
I was there to do whatever was necessary from walking around and encouraging or assisting artists to production, assisting in lighting direction and even final touch ups as you can see in the shot in the article. I also documented the space coming to life over the week. One of my photos was the show flyer. Once again, it was an amazing experience with a lot of great, talented people.
While I studied fine art photography, I have mainly been working in editorial and commercial photography since. I was inspired by a visit to James Weber’s studio to take a dip back into traditional fine art photography, the collodion wet plate process.
Most photo shoots now consist of hundreds of images I can watch pop up live on the screen as we shoot. The element of surprise in the collodion process was a very welcome experience. Photographer James Weber and I did two sessions with the WWE Superstars backstage at live events. I work often with our talent so I really enjoyed experiencing this traditional process with them. We only shot one or two plates per person and developed all of the plates on set. Everyone’s faces lit up watching the plate go from a negative to a positive. It was a magical moment every time. I left that first photo shoot feeling so energized by the magic of traditional photography.
Here are a few of my favorite photos from this original content gallery for WWE.com. See the rest HERE.
My photography professor, Paul Laincz was an inspiration to me early in my life. He was critical and tough, but he believed in me and changed the course of my studies. I thought of him on each of these shoots. It was like being transported back to that time. Thank you, Mr. Laincz.
WWE’s Unleashed feature was conceived and photographed by my photo editor, Ty Foster. With our shared love for dogs, we were able to develop this into a beautifully executed and entertaining gallery. The exclusive gallery features a wide variety of breeds and aims to capture the likeness of well-known WWE stars in their canine form. From “The Nature Boy” Ric Flair to Vince McMahon himself, we conducted an exhaustive search to find the dogs that best embodied the spirit of the most vibrant characters in sports-entertainment.
As project manager for Unleashed, I lead the team to refine the concept and create a strategy for promotion. The goal was to reach a new audience, drive traffic to the website, and inspire original WWE-related content. With everyone on board and excited for ‘dog day’ here at WWE, we went forth with a web and social strategy that encompassed third party coverage plus our social network including pinterest, instagram, facebook, tumblr, twitter and of course, the website and app. Unleashed will also be featured in the relaunch of the WWE Kids magazine and in a summer edition of the monthly magazine app accompanied by an exclusive video. As both advocate and critic of this project, I pushed the teams to bring their best and I am really proud of the results.
CLICK HERE to see the gallery in it’s entirety!
Photographer/Assistant Photo Editor: Ty Foster
Photo Director/Project Manager: Christine Reilly
Associate Multimedia Producer: Alex Giannini
Jr. Social Media Producer: Alexandra Chammah
Creative Director: Dave Hilton
Sr. Designer: Joelle Brito
Illustrator: Ben Tallon