I connect the dots. Pull the strings. Make it happen.
My high school career assessment said I should be a puppeteer—turns out, it was spot on. I orchestrate complex productions, bringing creative visions to life behind the scenes.
I lead with empathy, act with clarity, and deliver with trust.
I’m a producer and director with a strong track record across photography, video, AI, and 3D content—taking creative projects from concept to completion. With a sharp eye for both craft and process, I lead complex productions while finding smarter, more scalable ways to work. Known for being adaptable, collaborative, and grounded, I bring an entrepreneurial mindset and a steady hand—driving progress and empowering others to achieve excellence.
Currently, I primarily lead GTM and campaign production and own the production and marketing budgets for Wayfair’s specialty and luxury retail brands—AllModern, Birch Lane, Joss & Main, and Perigold—overseeing omni-channel marketing content creation.
I also work across Wayfair LLC producing Wayfair brand partnerships and content for Wayfair EU, while consulting on company-wide production processes.
Additionally, I'm Executive Producer for my own boutique creative agency, GVO.
