AllModern: All For You

The “All For You” video campaign played off the brand name to showcase everything AllModern offers for living a modern life, start to finish. Even the furry “kids” were included. Tater Smiles, our canine talent (and self-appointed pool expert), held it together all day despite his love of the clear blue. Eventually, we let him have his moment, and of course his one-take, soggy shake made the final cut.

Shot right after our Spring seasonal photo campaign in Patterson, NY, it was a big day: lots of talent, multiple narratives with both holiday and evergreen versions to capture. But we got it All Done, and hit the buzzer right on time.

I partnered closely with See Me Creative to lead this video production: from managing the budget and casting extras (SMC cast the principal talent), to aligning internal stakeholders throughout creative development and post-production edit reviews, overseeing on-set execution, and final delivery across CTV, YouTube, website, and social.

All the pieces came together: great product, collaborative execution, and one pup who clearly understood the assignment.

Creative Director, Jo Berliner

Designer Director, Lydia Cincotta

Art Director, Jess Ginsberg

Global Creative Producer, Christine Reilly

Producer, Alyssa Campbell 

Visual Merchandising, Rebecca Gotz

CMO, Johnice Bristol

Brand Manager, Nicole Solomon

Director, ECD, Sara McDowell/See Me Creative

Executive Producer, Nicole Van Straatum/See Me Creative

Creative Producer, Kimberly Goedhart/See Me Creative

Producer, Alexes Bowyer/See Me Creative

DP, Adam Uhl

1st AC, Austin Kite

2nd AC & Media Manager, Victoria De Luna

Gaffer, Dino Davaros

Key Grip, Kevin Deming

BBE, Jean-Luc Boon

BBG, Cole Terra

Steadicam Operator, Ryan Gredd Smith

Production Assistants, Giovanni Barba, Ryan Cardoso, Soraya Dabdoub, Jauwon Givens, Adam Morales, Taylor Myers

VO Artist: Monica Henry

Audio Studio: Interlude Sounds

Audio Mix: Interlude

Video Editor: Casey Denton

Producer, Patrick Mapel/CAMP Productions

Sample Coordinator, Julien Borno

Production & Merch Assistants, Beau Bielski, Lucas Benacerraf, Chris Caragine, Justin Dega, Mac Pogue, Braden Putney

Prop Stylist, Elizabeth MacLennan/Pat Bates & Associates.

Prop Stylist, Rebecca Gotz

Prop Styling Assistant, Lauren Dumler

Art Assistant, Michael Cummins

Wardrobe Stylist, Mel Leamon

Wardrobe Styling Assistant, Adrianna Espinal

HMUA, Maya Rene/GODMOM

HMUA Assistant, Sade Mirabal

Talent, Emma Cohen & Freddie Kuguru

Talent, Beau Bielski, Chris Caragine

Talent, Tater Smiles

Animal Handler, Kara Steffenson

Shot on location in Patterson, NY

Location Agency, Andrea Raisfeld Locations