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Brunch with Babs x Birch Lane


Known as the internet's favorite grandma, Brunch with Babs has captured the hearts of millions with her joyful spirit and timeless tips on TikTok & Instagram. Now, Babs is sharing her favorite Birch Lane pieces in an exclusive collection.

For our recent partnership between Brunch with Babs and Birch Lane, I had the opportunity to lead both production and post-production, creating a campaign that captured the essence of Babs. Our visual merchant, Jen DeRose worked with Babs to pair Birch Lane’s products with Babs' love for traditional style.

I connected with David Land’s agent with interest in him shooting stills and directing the video. Little did I know that David was already a huge Babs fan! This connection made the entire experience even more energizing. David quickly became an incredible partner, collaborating seamlessly on storyboarding, planning, and executing every detail of the shoot and post-production. From capturing the warm, inviting dining and outdoor setups to filming Babs sharing her signature tips, the content is genuine joy to watch.

This project featured still imagery and videos, including a teaser, the partnership launch, and several atmospheric videos showcasing our outdoor collections, holiday entertaining, and more!

I couldn’t have asked for a better team to bring the vision to life!




Photographer & Director: David Land at Pat Bates & Associates

Birch Lane Brand Manager: Kathleen Lee

Creative Director: Jo Berliner

Art Director: Jess Ginsberg

Visual Merchant: Jen DeRose

Sr. Copywriter: Danielle Gidley

Global Producer: Christine Reilly

Producer: Alyssa Campbell

Producer: Patrick Mapel at CAMP Productions

Prop Stylist: Jackie Grandon

Prop Stylist: Elizabeth MacLennan at Pat Bates & Associates

Prop Styling Assistants: Lauren Dumlar, Mario Alonso

Hair Stylist: Madeline Fragomeni

Makeup Artist: Alexandria Gilleo

Wardrobe Assistant: Alexandra Rahmani

DP: Nick Korompilas

AC: Matt Lynch

Sound: Brett Van Deusen

Video Editor: Matt Hunzi

Retoucher: Bryce Bordenkecher

Digital Tech: Mike O'Shea

Photo Assistant: David Gutierrez

Photo Assistant: Jack DeMarzo


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