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Holiday Chic: AllModern and Joss & Main

Exciting new work from my production team at Wayfair! Thrilled to share the stunning 2023 holiday shoots we crafted for Wayfair's speciality retail brands; AllModern and Joss & Main. My talented team poured their creativity and dedication into every detail, bringing a touch of magic to showcase our products in the most festive light. In collaboration with our creative partners, we seamlessly captured captivating still, video, and social content tailored for all marketing channels. It's inspiring to witness the power of teamwork and the synergy that arises when we align with our internal cross functional partners and our external creative teams. These comprehensive and compelling campaigns beautifully showcase the brands across various platforms. Kudos to the incredible individuals who made this collaboration a triumph!

Joss & Main

Global Brand Producer, Christine Reilly

Pre-Production, Ashton Gottschalk

On-Set Producer, Alyssa Campbell

Creative Director, Jo Berliner

Art Director, Jess Ginsberg

Visual Merchandising, Kaela Newkirk

Sample & Logistics Coordinator, Han Zhang

Location Crew: 

Photographer, Frank Frances for Art Department

Digital Tech, Olivia Demetros

Stylists: Elizabeth MacLennan for Pat Bates, Anna Niedermeyer, Michela Walsh, Molly Downing, Megan Searls

Studio Crew:

Photographer, Chelsea Nye

Stylists, Michela Walsh, Molly Downing, Megan Zuraw


Global Brand Producer, Christine Reilly

Producer, Ramlah Shehata

Creative Director, Meghan O'Connor

Art Director, Camila Amortegui

Visual Merchandising, Rebecca Gotz

Sample & Logistics Coordinator, Han Zhang

Location & Studio Crew:

Photographer, Mike Crane

Digital Tech, Gleb Budilovsky

Stylists: Dana Wendt, Rebecca Gotz, Olivia Giacobbe, Jenn Ngo


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