Eclectic joy is the theme of Joss & Main's spring edit. From merchandising to creative, our team brought all of the trends to life; Optimistic Hues, Creative Curves, Raw & Refined, and Geometric Forms. These four trends embody cheerful, carefree expression with pieces meant to be mixed, not matched, and colors begging to mingle with unexpected hues.
This project launched our new visual design system developed by Designer, Katie Mazan and Creative Director, Jo Berliner. It pairs nicely with the kick-off of our Spring 2023 seasonal imagery created in-house by our 3d team.
The Spring Edit: Eclectic Joy
Stylists: Molly Downing, Lauren Dell, Megan Zuraw, Michela Walsh, Jenny Murray, Pamela Romano
3d Artists: Lauren Scott, Kenzee Byrne, Chris Webber, Alyssa Quaresima, Juviana Nunez
Brand Production by Christine Reilly
Art Direction by Jess Ginsberg
Creative Direction by Jo Berliner
Visual Merchandising by Kaela Newkirk
Imagery Production by Shannon Dragsbaek
Design by Katie Mazan
Copy by Abby Biegalus
Retouching by Chris Rhodes, Andy Moran, Christina Peduzzi
