Joss & Main: The Video Campaign

When the creative brief says: bold, trend-driven, and packed with personality, you lean all the way in. And bring some incredibly talented people along for the ride!

The campaign for Joss & Main was all about showing who the brand is at its core: elevated style, distinct design, and a love of patterns, textures, and one-of-a-kind style.

This video shoot came right on the heels of our Spring photo campaign in Newport Beach, providing the opportunity for us to capture motion content efficiently while maximizing time and budget, without compromising the creative.

I led video production in close collaboration with See Me Creative: from sourcing them as our agency partner to support two brand campaigns (with more to come!), managing the budget, aligning and guiding internal stakeholders from creative development through post-production, overseeing on-set execution, and driving final delivery across CTV, YouTube, website, and social.

Grateful to the team that made this one shine!

Joss & Main: The Ultimate Style Edit for Home | Director, Cameron Debe

Creative Director, Jo Berliner

Designer Director, Lydia Cincotta

Art Director, Jess Ginsberg

Global Creative Producer, Christine Reilly

Producer, Alyssa Campbell 

Visual Merchandising, Kaela Newkirk

CMO, Johnice Bristol

Brand Manager, Kerry Ricciato

Designer, Rachel Jones

Editorial Lead, Shawn Gauthier

Sample Management, Maria Padilla

Director, Cameron Debe

Executive Producer, Nicole Van Straatum/See Me Creative

Creative Producer, Kimberly Goedhart/See Me Creative

Producer, Alexes Bowyer/See Me Creative

1st AD, Nick Page

DoP, Kayla Hoff

1st AC, Jacob Laureanti

2nd AC, Andy Melo

DIT, Kevin Shiramuzu

Gaffer, Corey Millikin

Key Grip, Tim Finn

BBE, Samantha Boesch

BBG, Kyle Sorvig

Steadicam Operator, Devon Catucci

Production Assistants, Audrey Easton, John Rupe, Amir Tillard

VO Artist: Alexandra Tabas

Audio Studio: Interlude Sounds

VO Artist: Alexandra Tabas

Audio Studio: Interlude Sounds

Video Editor: Casey Denton

Music: Fidelio Sounds, Chester Ananad

Production, Patrick Mapel/CAMP Productions

Sample Coordinator, Julien Borno

Production & Merch Assistants, Beau Bielski, Chris Caragine, Tiago Correia, Justin Dega, Brandyn Guich, Braden Putney, Tai Wilson

Prop Stylist, Elizabeth MacLennan/Pat Bates & Associates.

Prop Styling Assistant, Anna Niedermeyer

Prop Stylist, Kate Martindale

Prop Styling Assistant, Ian Hartman

Art Assistant, Michael Cummins

Shot on location in Newport Beach, CA

Location Agency, Mint Locations