This Fall, AllModern invites you to embrace cozy living with our latest seasonal campaign, captured both on location in a stunning home in Connecticut and in our studio. Drawing inspiration from a blend of maximalism and minimalism, we’ve created a collection that combines inviting textures and patterns with a warm, sophisticated vibe.
As the Global Brand Producer, I led the GTM and pre-production planning for this marketing campaign. Collaborating with an exceptional team of in-house and freelance talent, our goal was to craft a visual narrative that embodies the spirit of fall—emphasizing easy living, hosting, and reconnecting.
Tracy LaValle, our on-set producer, worked closely with Art Director Jess Ginsberg and Photographer Alpha Smoot to bring this vision to life on location. Alpha’s talent for capturing joy and warmth is evident in every photo and video. In the studio, Angela Roote led the on-set production with Photographer Chelsea Nye to maintain a cohesive aesthetic that unifies the entire season.
This project is more than just a showcase of products; it’s about inspiring customers to create spaces where memories are made. I’m excited to share more from this campaign and hope it inspires your own fall refresh.
Global Brand Producer, Christine Reilly
Creative Director, Jo Berliner
Art Director, Jess Ginsberg
Brand Manager, Nicole Solomon
Visual Merchandising, Rebecca Gotz
Sample & Logistics Coordinator, Han Zhang
Location Photographer, Alpha Smoot at Pat Bates Inc.
Digital Tech, Alastair Casey
Stylists: Rebecca Gotz, Olivia Giaccobe, & Elizabeth MacLennan at Pat Bates Inc.
Styling Assistant/Soft Stylist: Anna Niedermeyer
Studio Photographer, Chelsea Nye at Amy Rose Productions
Digital Tech, Missy Shanahan
Pre-Production by Christine Reilly
On-Set Production by Tracy LaValle & Angela Roote
Location: Andrea Raisfeld Locations
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