Nom Wah Tea Parlor teamed up Adam Lucas (aka Hanksy) for a two-day pop-up in Chinatown called Neighborhood. Adam designed a capsule collection that includes Nom Wah branded clothing, totes, and enamel pins. He also painted large scale works on paper inspired by specific blocks in Chinatown. For the promotion of Neighborhood, I worked with Adam to direct a photo shoot of the collection. He wanted the photos to feel candid and have them capture the spirit of Nom Wah. I brought on Kareem Black to shoot. We’ve collaborated on many shoots like this before so I thought he’d be a perfect fit. All of the models were friends or fans of Nom Wah or Adam and some were local business owners. Everyone brought their own personal style and personality to the project. We were lucky to have such great access to the restaurant during a busy Sunday dinner. Below are a few from the shoot. Neighbors opens on May 22, 7pm at 168 Bowery.
Photography by Kareem Black
Creative Production & Photo Direction by Christine Reilly