WWE collaborated with Code and Theory to establish the strategy, design and development of the website redesign. The mobile-first digital overhaul gives WWE’s larger-than-life content a fresh look and a more seamless user experience. In redesigning WWE.com with subscribers in mind, Code and Theory sought to drive more video and content consumption, increase social sharing and monetization opportunities, and convert fans into Network subscribers.
Code and Theory's goal was to simplify a complicated experience, better feature the shows and Superstars and to capture the excitement of WWE’s live events and culture. I was brought in by WWE’s Creative Director to lend my critical eye for consistency and attention to detail along with my knowledge of how photo assets could be used (and updated) seamlessly across multiple areas of the site.