Kicking off early fall vibes with another set of gorgeous Joss & Main images. Are you ready for fall? The Fall Edit theme is Elevate the Everyday. Our top five trends are inspired by the joy of dressing up after a year of sweats and slippers. As part of the Joss & Main marketing strategy, the team has added a print catalog as another customer touch point. The Fall Edit was created with 3d imagery plus a remote photo shoot with Interior Designer, Becki Owens. The fall collection of images was featured on House Beautiful.
Fashion is Coming Home: As magazines drop September editorials and fashion month hits the runways, we're welcoming a sartorial POV into our space with velvet, leather, and bouclé. Designer, Becki Owens shares her ultimate tips for dressing up fall spaces.
We're Dialing Up the Drama: Go edgy by deepening your color palette – and taking a style risk.
Boutique Hotels Are Inspiring Us: They set a mood from the moment you enter the lobby, and we're re-creating these inviting spaces with everything from cozy lounge seating to spa-worthy bathrooms.
Earth Hues Keep Us Grounded: Brown is back and anything but boring. Bring fall’s dramatic side down to earth with warm hues pulled straight from nature.
Nature Works Indoors & Out: Fall is full of perfectly imperfect details – from wild branches to almost bare trees – and it’s time to bring them inside. The result is raw, refined, and relevant.
The Fall Edit: Elevate the Everyday
Head of Creative: Joanna Berliner
Producer: Christine Reilly
Art Director: Jess Ginsberg
Stylists: Michela Finnegan, Megan Searls, Molly Downing, Kadija Minah, Adam McBean
3D Artists: Kenzee Byren, Jaquelin Donohue, James Sasu, Chris Warnken, Paulina Guerra, Matt Najarian, Alyssa Quaresima, Richard Chaitkin, Gabe Davis, Abby da Silva, Toyin Obasa, Yvonne Lee, Aimee Szabelski
Retoucher: Chris Rhodes
Becki Owens: Photography by Brynn Alyson