Tucked away in amodern farmhouse in the Hudson Valley,Frank Frances created warm and wintery vibes for the Joss & Main winter/holiday seasonal omni channel content. Our production consisted of 5 days at this stunning location with Frank’s team, then 5 days in the studio shooting on sets withChelsea Nye. From our first sample order to navigating ad-hoc on-set challenges in the heat of summer, everyone on our crew stepped up to create some gorgeous, wintery photography to capture the season's trends. My favorite image from this shoot is the bedroom in the chapter inspired by Silent Nights. There is no place cozier or dreamier. It was styled to perfection by Elizabeth MacLennan with soft styling by Anna Niedermeyer. Scroll down to see it and more!
Joss & Main: The Holiday Edit
Brand Production by Christine Reilly
Art Direction by Jess Ginsberg
Creative Direction by Jo Berliner
Styling by Elizabeth MacLennan for Pat Bates,
Philippa Bathwaite, Michela Walsh & Molly Downing
Styling Assistant, Anna Niedermeyer
Visual Merchandising by Kaela Newkirk
Visual Merchandising Assistant, Megan Zuraw
Design by Katie Mazan
Copy by Abby Bielagus
Retouching by Feather Creative
Location Crew
Photography by Frank Frances for Art Department
Digital Tech: Olivia Demetros
Photo Assistants: Craig Scheihing & Angela Cholmondeley
Local Production by Alex Knapp for A+M Creative
Rigging & Grip: Brian Yost & Justin "Rusty" Bennett
Location Rep: Michele Saunders for New York Locations
Studio Crew
Photography by Chelsea Nye
Digital Tech: Ashley Leite
Set Design by Reilly Aguiar
Studio Production by Juan Vega
Logistics/Operations Coordinator, Noah Callahan