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Joss & Main: The Holiday Edit

Tucked away in amodern farmhouse in the Hudson Valley,Frank Frances created warm and wintery vibes for the Joss & Main winter/holiday seasonal omni channel content. Our production consisted of 5 days at this stunning location with Frank’s team, then 5 days in the studio shooting on sets withChelsea Nye. From our first sample order to navigating ad-hoc on-set challenges in the heat of summer, everyone on our crew stepped up to create some gorgeous, wintery photography to capture the season's trends. My favorite image from this shoot is the bedroom in the chapter inspired by Silent Nights. There is no place cozier or dreamier. It was styled to perfection by Elizabeth MacLennan with soft styling by Anna Niedermeyer. Scroll down to see it and more!

Joss & Main: The Holiday Edit

Brand Production by Christine Reilly

Art Direction by Jess Ginsberg

Creative Direction by Jo Berliner

Styling by Elizabeth MacLennan for Pat Bates,

Philippa Bathwaite, Michela Walsh & Molly Downing

Styling Assistant, Anna Niedermeyer

Visual Merchandising by Kaela Newkirk

Visual Merchandising Assistant, Megan Zuraw

Design by Katie Mazan

Copy by Abby Bielagus

Retouching by Feather Creative

Location Crew

Photography by Frank Frances for Art Department

Digital Tech: Olivia Demetros

Photo Assistants: Craig Scheihing & Angela Cholmondeley

Local Production by Alex Knapp for A+M Creative

Rigging & Grip: Brian Yost & Justin "Rusty" Bennett

Location Rep: Michele Saunders for New York Locations

Studio Crew

Photography by Chelsea Nye

Digital Tech: Ashley Leite

Set Design by Reilly Aguiar

Studio Production by Juan Vega

Logistics/Operations Coordinator, Noah Callahan


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